Key Points
- Focus оn Popular Titles: Tabcorp partners with PandaScore tо launch esports betting services focused оn Counter-Strike, League оf Legends, and Dota 2.
- AI-Driven Solutions: PandaScore’s solutions include AI-driven odds and data services, expanding Tabcorp’s offerings across digital and physical platforms.
- Market Demand: The collaboration aims to capture the growing demand for esports betting in Australia.
Partnership Details
Tabcorp has entered a partnership with esports provider PandaScore to improve its esports betting services across Australia. The collaboration will initially focus on popular titles, including Counter-Strike, League of Legends, and Dota 2, with plans to expand to additional games and betting markets over time.
Technology Integration
The partnership enables Tabcorp to incorporate PandaScore’s data and odds services, which include player markets and AI-driven odds creation. These services will be distributed via Tabcorp’s digital platforms, mobile applications, and physical betting venues.
Statements From Leaders
David Beirne, Tabcorp Trading GM, stated:
“This partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors.”
Oliver Niner, PandaScore’s Head of B2B, added:
“Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our esports products to a market leader in Australia builds on our existing successes in this market and it’s one we’re confident we can continue fostering growth in.”
Broader Context
This collaboration follows PandaScore’s partnership with Amelco to integrate esports solutions into its sportsbook platform. The company has also expanded into new markets, including North America, where it obtained a betting licence in Colorado earlier this year.